Is having a blog part of the recommended marketing strategy? I noticed that you don't advertise your book on your blog, but do advertise on your webpage. I know the assumption is that every visitor you have comes through your website. But what happens when they visit or find your blog first? Someone like me, for instance. Do you see the blog as more personal, and therefore not a place to advertise your book?My take on blogging is quite straightforward, if you want to blog and enjoy it then go for it.
If however you see blogging as a huge chore then don't.
There is absolutely nothing worse than reading over a blog which is simply a series of apologies for not blogging. Its clear to everyone that the person doesn't want to blog and that defeats the purpose.
I love to blog. Love it. I've been blogging for coming up to three years now, my longest break has been ten days. My blog is a joy, I enjoy going through my days picking out the things I could be blogging about. People who're faithful readers have been with me through everything from domestic ups and downs to the day my Grandmother died. Their help and support has got me through some tough times and they've laughed with me when the only other option was to cry and given sage advice on baby issues, bad back issues...
So no, this blog is not any part of a marketing strategy, and yes I probably should be making more effort to sell my book on it. But I think if a person likes what they read here they'll check out the website, and if not... well... chances are they weren't going to buy the book anyway.
I'm a total fan of Jane Porter and often read her blog, however, from time to time she will put up a hard sell blog post for her latest book. Frankly I find it a complete turn off. I share my life on the blog because I enjoy it, not to keep people interested long enough to politely request they buy a book or put a review on Amazon.
I do, however, put up a post if I'm doing other stuff in cyberspace, blogging elsewhere, have an interview up, that sort of thing. People can go take a look or glide over it to the next post, its up to them.
I will also soon be moaning at length about the edits due to arrive for Secret Intentions - I reckon I don't have to advertise my next book on the blog because everyone has had to suffer through the edits with me anyway!